Commercial lighting design has become an ever increasing effective sales and promotion tool. Research shows that over 90% of purchasing decisions are made at the point of sale, with that in mind retail stores must provide an environment that entices and excites customers while creating desire to purchase products. Retail lighting is an important tool for putting customers in the spending mood.
Professional lighting is a key ingredient to the design process along with your store’s plans for profitability. Certified Lighting has worked with professional retailers in Chattanooga, Tennessee and surrounding areas to design indoor and outdoor retail lighting solutions. You can use light to entice customers into the store, lead them through merchandise areas and call attention to specific merchandise. Color, angle and type of retail lighting can make customers appear flattering in fitting rooms. Specific lights convey specific moods and can enhance merchandising themes. We would love to talk with you about how retail lighting can work with your merchandising strategy and create a specialized lighting design for your business.
A professional retail lighting consultant can help transform your store by:
– Highlighting the Quality and Price Point of Your Products
– Indicating the Type of Service Your Customer Can Expect
– Drawing Customers Through the Transaction Process
Visit our Success Stories for articles and examples of recent projects. We will work with you to provide solutions to fit your lighting needs.